Getting your music on playlists is one of the best ways to grow your fanbase and increase your streams. Playlists have become the modern version of radio, exposing artists to millions of listeners on platforms like Spotify, Apple Music, and YouTube Music.
But with thousands of tracks released daily, how can you make your pitch stand out? In this guide, we’ll explore the types of playlists, how to craft a winning pitch, and tools to help you secure those coveted spots in 2024.
1. Understanding Playlist Types
Before you pitch, it’s essential to know the kinds of playlists available and their gatekeepers.
1. Editorial Playlists
Curated by platform teams (e.g., Spotify’s “New Music Friday”), these playlists are highly competitive. Submitting through platforms like Spotify for Artists is key.
2. Algorithmic Playlists
These include playlists like “Discover Weekly” or “Release Radar,” which are tailored by algorithms based on listener behavior. To get on these, focus on consistent releases and engagement.
3. User-Curated Playlists
Run by influencers, bloggers, or music enthusiasts, these playlists are often easier to pitch to directly.
Pro Tip: Start with user-curated playlists to build momentum before targeting editorial ones.
2. How to Craft a Winning Playlist Pitch
Your pitch is your first impression—make it count. Here’s how to craft one that grabs attention:
Key Elements of a Strong Pitch:
- Personalization: Address the curator by name and reference their playlist.
- Highlight Your Hook: Mention what makes your track unique.
- Keep It Brief: Curators are busy, so be concise and compelling.
Example Pitch:
“Hi [Curator’s Name], I’m [Your Name], an indie artist inspired by [Artist Influences]. I believe my latest single, [Track Name], fits perfectly with the vibe of your playlist, [Playlist Name], especially alongside tracks like [Specific Songs]. Here’s the link: [Track Link]. Thanks for considering!”
3. Tools and Platforms for Playlist Submissions
Several platforms simplify the pitching process and connect you directly with playlist curators.
Recommended Platforms:
- Spotify for Artists: Submit your track for editorial consideration before release.
- SubmitHub: Pitch to user-curated playlists for a small fee.
- Playlist Push: A paid service that targets playlists fitting your genre.
- Soundplate: Connect with independent playlist curators globally.
Pro Tip: Track your submissions with a spreadsheet, noting responses and follow-ups.
4. Best Practices for Getting Noticed
Pitching is only part of the process. Make your music and profile stand out to increase your chances of placement.
1. Optimize Your Artist Profile
Ensure your profile is professional, with high-quality images, a compelling bio, and links to your socials.
2. Focus on Quality Production
Playlists prioritize tracks that sound polished and professional. Invest in quality mixing and mastering.
3. Build Momentum Before Pitching
Release teasers, engage with fans, and promote your track on other channels to show curators there’s buzz around your music.
5. Common Mistakes to Avoid
Avoid these pitfalls when pitching your music:
- Generic Pitches: Always tailor your pitch to the specific playlist and curator.
- Rushing the Process: Don’t pitch your song the day it’s released. Submit at least two weeks in advance.
- Overlooking User-Curated Playlists: These smaller playlists often lead to bigger opportunities.
Conclusion
Pitching your music to playlists is an art and a science. By understanding playlist types, crafting personalized pitches, and using the right tools, you can increase your chances of being discovered.
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